OC Surf Shops & Boutique Roundup

Since 1986, this family-run staple has been the heartbeat of the local surf scene. What sets them apart is their total rejection of mass-production; they pride themselves on hand-shaped boards and a commitment to the genuine surf lifestyle. That level of dedication to the location and the community creates a welcoming, family-first atmosphere that makes Malibu’s an essential stop on your boardwalk stroll. They also have the cutest merch to sport even away from the beach. Their sweatshirts are so soft and perfect for a summer night! 

You can’t talk about Ocean City surf shops without mentioning K-Coast. Since 1989, this local business has been the go-to spot for high-performance boards and their iconic apparel. Visit them at their 35th Street location and see why they’ve been the surfer’s choice for over three decades. If you are feeling adventurous, you can also try out their surf lessons! 

Since 1983, Quiet Storm has been an essential part of the Ocean City experience. As one of the largest surf retailers on the East Coast, they offer an incredible variety of beach apparel for all ages. With multiple convenient locations—including the iconic spot on the boardwalk at North Division Street—they are the perfect destination for the quintessential Ocean City souvenir t-shirt.

If your vacation wardrobe needs a refresh, South Moon Under is the place to go. While they’ve grown far beyond their roots as a local surf shack, they have mastered the art of 'coastal chic.' This is where you go to find that perfect, versatile outfit—the kind that looks just as good strolling the boardwalk at sunset as it does at a bayside happy hour. 

Sometimes you want to find something truly special that you won’t see on anyone else at the beach. That’s exactly what you’ll find at Monkee’s of Ocean City. Their team is renowned for a personalized shopping experience, so don't be surprised if you walk out with a new outfit you didn't even know you needed! 

Did you know Ocean City is often called the 'Kite Capital of the World'? As the organizers behind our famous annual kite festivals, the Kite Loft is the undisputed expert in all things wind-driven. They have a massive selection of kites, flags, and spinners, as well as home decor and clothing! 

If your space needs a refresh or you’re in search of the perfect, hand-picked gift, put Innerbloom on your must-visit list. Their shop is packed with a carefully curated selection of candles, ceramics, and artisanal paper goods. They also have a stunning selection of flower arrangements. It’s the perfect spot to pick up a one-of-a-kind souvenir or a thoughtful housewarming gift! 

There is no better feeling than pulling on a fresh MR Ducks sweatshirt when the air turns brisk by the bay. They are one of the comfiest hoodies —so much so that I might have 'forgotten my jacket', just so I have the perfect excuse to treat myself to another! (IYKYK)